Event Mobile

Event Mobile is a unique idea to enhance sound experience at live concerts and events by offering the public to purchase additional sound streams and editing opportunities delivered in real time currently via the FM band to their mobile telephone. The service use a combination of GPS and sound localization tracking to compensate for different distances to the stage front speakers. On the technical site the solution requires sound signal processing, mobile terminal technology, and transmission and streaming technology. In addition, the case develops new business models involving stake holders such as the artist, right holders, event promoter and Event Mobile.  

In 2010, Danish Sound Technology Network made a call for pitches, urging inventors, entrepreneurs and SME’s to come forward and present their idea, invention or growth plan in front of an expert panel. 

The pitches were presented at a matchmaking event held in February 2010 in the venue VEGA, Copenhagen, in order to attract more unusual cases related to music.

The expert panel was composed of experienced industry leaders (mainly from R&D or market development department); researchers from universities; representatives of the public growth promotion system; and Connect Denmark.Seven cases pitched their ideas at the event.

The pitches were all pre-qualified using questionnaires and individual interviews. Two of the pitchers were matched by the network with research institutions in two new innovation projects funded by the network. The institution’s contributions to the projects were research based knowledge and evaluation methods.
Both companies are now in the seed phase, and Event Mobile is further ready with a go-to-market strategy. The network is still in close contact with both companies, and has facilitated Event Mobile’s access to test in a market situation by opening doors to major festivals and leaders in the live music market.

CrossOverGobal (startup); Rohde & Schwarz (large global company and high end technology provider of core technologies for mobile terminals); and the Technical University of Denmark (research based knowledge related to digital signal processing and mobile technology).

1. Trustworthiness increased towards 3^rd parties.
2. Proof-of-concept as regards technology was strengthened, i.e., more safe grounds for development of product and innovation.
3. Moral support: The company’s belief in its own qualities and ideas.
4. Continuous support: Knowing that the network will continue to act supportively as long as it is needed.

CrossOverGlobal has promoted the successful cooperation at several events and the founder Claus Vesterskov has the following statement:
“The collaboration with the Danish Sound Technology Network has been instrumental for advancing and qualifying the technological platform. Their help and support has increased our creditability and opened doors to investors and the marked.”